Post (8): The Diffusion of Google

Roger's Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new technologies spread. One of the technologies that has spread throughout the entire world is Google.

Google was founded on September 4th, 1998, in Menlo Park, California, by Larry Page and Sergey Brin. They planned to fulfill their mission which is "to organize the world's information and make it universally accessible and useful." That is just what they are doing. 

 Google is very convenient and easy to access. It's never very hard to find what you are looking for. Anything that has an online presence you should be able to find on Google. They have also expanded so much to where they have taken on many subsidiaries such as YouTube (which is their fastest growing one), Android Inc., and Appsheet. The ease of use and convenience of Google is why so many people love to use it and why it is still growing and thriving.

The level of differentiation has a big impact on the effectiveness of companies' market strategy. Google's search engine isn't just user friendly; its algorithm is updated constantly, and is said to be a century ahead of their competitors. User convenience is Google's main focus for their products and services. This is why Google thrives more than other search engines. Google also can be used as a platform for other companies to advertise their businesses and products, even their competitors.

Google also caters to the eyes, they are constantly updating their search engine, and they allow people from all over the world to send in their designs and choose which one is the best. Just recently, they allowed kids from different schools to design the Doodle for Google, and allowed the public to choose one finalist from each grade, and an overall winner, and she won a $30,000 college scholarship and a $50,000 technology award for her school.

Google has expanded in so many ways since they first started, and have modernized communication and networking. Families and friends are able to stay connected by more than just in person interaction but by ways of communication on social media apps, some of which Google owns.